Six Characteristics Of Propaganda

Propaganda is everywhere.

Propaganda is everywhere. It’s embedded or coded into news, advertising and entertainment. It’s on TV, social media and on WhatsApp.

But how do you identify it?

I tackled the question in the Media Buddhi piece dated 11th October, but in this video I look at it in more detail.

I use an example to illustrate the point, but if you’re pressed for time here are six characteristics of propaganda:

1. It is information that appeals to our insecurities and anxieties.

2. It is designed with a clear purpose to get us to respond emotionally. 

3. It can be indifferent to the truth. 

4. It uses any means to accomplish its ends. 

5. It aims to influence not just our attitudes, but also our behaviour. 

6. It aim to influence large populations toward some type of cause or position.

See you on Sunday!